BCFM | The INKEY List

BFCM 2024 was the highest-performing campaign for The INKEY List to date, driving record engagement and sales during a critical retail period.

Working closely with the DTC, paid ads, and wider digital teams, I contributed to the multi-channel campaign rollout across web, CRM, and paid media channels. My role focused on producing email marketing assets, optimising site UX for promotional rollouts, and aligning design execution with paid ads to deliver cohesive messaging that maximised ROI across international markets.