Ectoin | The INKEY List

A multi-channel global campaign introducing Ectoin Hydro-Barrier Serum—a targeted treatment formulated to repair skin barriers and deliver deep hydration across DTC web, OOH media, experiential events, and international retail.

Working closely with cross-functional teams, I helped bring the hydration narrative to life across digital, physical, and retail environments. My work covered the full DTC launch lifecycle—designing dedicated email flows, PDP assets, and clear ingredient infographics.

On the print side, I created large-format hanging OOH banners for The Trafford Centre and designed full event collateral for an immersive hydration launch, including custom menus, signage, and merch space graphics. I also adapted the campaign visual suite for global retail partners, delivering tailored digital assets for Sephora, Boots, John Lewis, and Next.