Loyalty Rebrand | The INKEY List

At The INKEY List, I played a key role in the rebrand of INKEY Insiders, the brand’s loyalty programme. This project involved a full sitewide and email rollout, as well as designing a bespoke still and animated logo to establish a fresh, engaging identity. As part of the launch, I worked on Insiders Week, a campaign offering exclusive savings to loyal customers, promoted across email, sitewide placements, and paid ads. This rebrand helped drive engagement and strengthen brand loyalty through a cohesive multi-channel strategy.