Sheer Joy Lip Oil | Trinny London

Sheer Joy was a major lip oil launch for Trinny London, spanning our primary e-commerce site and key retail stockists.

I led the digital campaign execution across web and retail channels. Translating the core campaign creative for digital, I helped establish screen-optimised layout grids, typography, and visual rules.

I owned the website rollout on desktop and mobile, designing site-wide assets including homepage takeovers, category banners, promo pop-ups, and inline campaign graphics.

To support customer shade selection and power the rollout at scale, I delivered over 900 shade-personalised assets across our own site and third-party stockists. This included bespoke, spec-compliant digital graphic suites for major retail partners like Selfridges, Brown Thomas, John Lewis, and Liberty.